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Business owners sense something is wrong when competitors show up in ChatGPT, and they don't.
Important
What AI actually says about a business, when it does show up, is the other half. Most owners have never seen it.
Very Important
Sometimes it's glowing. Sometimes it's outdated, wrong, or quietly pointing buyers to competitors.
Scary
Most business owners have never seen this side of their own brand before.
1
AI Fact
Every business is losing customers right now.
2
AI Fact
The competitor down the street gets mentioned, not yours.
3
AI Fact
Businesses don't see it happening. All they notice is fewer calls, fewer leads, fewer sales, with no obvious reason.
Consider a typical business selling garden furniture.
The owner might ask:
“Does ChatGPT recommend my business when somebody asks where to buy quality garden furniture?”
Potential customers might be asking AI:
What's the best weatherproof garden furniture in the UK?
Is aluminium or rattan better for outdoor furniture?
Which garden furniture brands last the longest?
Where can I buy affordable garden furniture that won't rust?
Which companies offer a 10-year guarantee?
What's the best garden furniture for a small patio?
Each question represents a potential commercial opportunity.
And here's the crucial point: The business probably doesn't know which of these questions are being asked, which competitors are being recommended, or why.
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Client stories
Jane Doe - CEO of ACME
Future testimonial #1
Joan Doe - CEO of ACME
Future testimonial #2
Jo Doe - CEO of ACME
Future testimonial #3
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